Marketing service splits up mailings
Article Abstract:
Ivyland, PA-based Communication Concepts Group is using bicoastal fulfillment resource centers as a means to process, personalize and mail pieces quicker. The direct marketer relies on a single manager to oversee the entire mailing program of its clients from both the East and West Coasts. It is targeting business-to-business marketers such as the business-to-business catalog industry and credit card and telecommunications companies. Some of Communication Concepts' notable clients include Charles Schwab, American Express and music mail-order firm BMG.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Tektronix brings on the banners: printer unit tests online advertising as part of expanded, brand-oriented direct marketing effort
Article Abstract:
Tektronix's Color Printing and Imaging Div is widening the scope of its direct marketing efforts both in its goals and in media. Advertising agency Anderson and Lembke and direct marketing consultant Wunderman Cato Johnson are trying to integrate more brand and image building into the different direct marketing activities. Tektronix has hired Venture Communications to manage the company's direct marketing programs.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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QUANTUM LEAPS INTO HUMOROUS $3M ADVERTISING
Article Abstract:
This article presents the different advertising campaigns launched by Quantum Corp., Motorola, Minolta and Rite-Hite. Their corresponding advertising agencies are also mentione
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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