Marketing service splits up mailings

Article Abstract:

Ivyland, PA-based Communication Concepts Group is using bicoastal fulfillment resource centers as a means to process, personalize and mail pieces quicker. The direct marketer relies on a single manager to oversee the entire mailing program of its clients from both the East and West Coasts. It is targeting business-to-business marketers such as the business-to-business catalog industry and credit card and telecommunications companies. Some of Communication Concepts' notable clients include Charles Schwab, American Express and music mail-order firm BMG.

Direct Mail Marketing, Management, Services, Marketing industry, Direct mail advertising, Direct-mail advertising, Fulfillment services, Communication Concepts Inc. (Ivyland, Pennsylvania)

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Tektronix brings on the banners: printer unit tests online advertising as part of expanded, brand-oriented direct marketing effort

Article Abstract:

Tektronix's Color Printing and Imaging Div is widening the scope of its direct marketing efforts both in its goals and in media. Advertising agency Anderson and Lembke and direct marketing consultant Wunderman Cato Johnson are trying to integrate more brand and image building into the different direct marketing activities. Tektronix has hired Venture Communications to manage the company's direct marketing programs.

Methods, Tektronix Inc., TEK

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QUANTUM LEAPS INTO HUMOROUS $3M ADVERTISING

Article Abstract:

This article presents the different advertising campaigns launched by Quantum Corp., Motorola, Minolta and Rite-Hite. Their corresponding advertising agencies are also mentione

United States, Semiconductors and related devices, Semiconductor and Related Device Manufacturing, Semiconductor Parts, Marketing procedures, Other Electrical Equipment and Component Manufacturing, Electronics, Electronic Components and Accessories, Advertising Activity, Geographic, Campaign Launched, Account Activity, Print Media, Computer Storage Device Manufacturing, Positioning, Campaign Themes, Memories & Storage Devices, Material Handling Equipment Manufacturing, Computer storage devices, Construction and Related Machinery, Materials Handling Equip NEC, Radio, Semiconductor industry, Electronics industry, Industrial equipment and supplies industry, Industrial equipment industry, Materials handling equipment, Paper industry, Motorola Inc., MOT, Quantum Corp., Richards Group Inc., Minolta Corp. Peripheral Products Div., Rite-Hite Corp., Goldberg Moser O'Neill, Euro RSCG DSW Partners L.L.C., Bader Rutter and Associates Inc.

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