Myth and measurement in the outlook for Emu
European financial markets expect European monetary union (Emu) to be launched on schedule in 1999, as shown by bond yields. The countries seen as likely to take part are France, Germany, Austria, Belgium, the Netherlands and Luxembourg. Interest rate spreads are likely to be wider for countries forecast to join Emu than for those countries seen as likely to be excluded. Yields indicate some scepticism, but they show that markets forecast that Emu is more likely to occur than not to be achieved.
Publication Name: Investors Chronicle
Local Meter Measurement Expanding
Arbitron Ratings will be expanding local market meter measurement. The expansion is due to the growing importance of spot television. Another factor is population shifts and electronic media causing fragmentation of the local television market. Geodemography provides a better measurement of television and radio markets. A system of geodemography that profiles the population into distinct consumer groups is Cluster Plus.
Publication Name: Marketing & Media Decisions
Expanding architecture's definition
Chuck Hoberman studied sculpture at NY's Cooper Union is the late 1970s, and worked with conceptual artist Vito Acconci for 2 years after graduating. He is renowned for his folding structures and his technological creativity. His aesthetic combination of advanced systems with organicism have produced trend-setting collapsible structures and objects that help children and people from different fields.
Publication Name: I.D.
- Abstracts: Consideration set measurement. Co-Production: A Viable Consideration for Developing Nations
- Abstracts: Evidence of strategic effects in the modulation of orienting of attention. Mild body cooling impairs attention via distraction from skin cooling
- Abstracts: The Sound of the Future. Nokia merchandising supports fashion image. Posting a New Image for Pitney Bowes
- Abstracts: Reporting changes in the electricity supply industry and privatisation. Estate, gift, and generation-skipping transfer tax changes in the 2001 act
- Abstracts: One Step Market Analysis. Just talking can spark innovations. Talking Their Way to the Next Step