'Netwarriors' fight way to top in corporate PR
Article Abstract:
The Council for Biotechnology Information has launched an advertising campaign designed to convince US consumers of the safety of biotechnology food. The strategy, however, is an age-old method which was effective in the 1980s. With the advent of the Internet, the strategy is ineffective in a fast-paced communications arena. The organization's public relations people should realize that advertising, toll-free phone lines and brochures are out-of-date in cyberspace. They could learn from the tactics employed by anti-biotech activists which have resorted to the power of the Internet to make their argument without the use of paid advertising.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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Exxon Mobil feels heat on global warming pact
Article Abstract:
Exxon Mobil Corp is firm on its stand to fight the global warming regulations mandated by the 1997 Kyoto Protocol. The firm believes that the mandatory restrictions on its use of fossil fuels could result in a global economic downturn. Exxon Mobil insists that its subsequent actions will be guided by both economic and scientific analyses of global warming. This oppposition has been met by criticism by religious and environmental groups who plan a series of protests including a letter-writing campaign to its major constituents.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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Coca-Cola shareholders want GM ingredients out of Coke
Article Abstract:
Coca-Cola Co investors are expected to ask the company's board of directors at the stockholder meeting on Apr 19, 2000, to desist from using genetically modified ingredients in its products. A proposal that will be submitted during the meeting will ask the softdrink maker to begin labeling and identifying the products that may contain such ingredients, Coke management, which calls the proposal a departure from time-honored policy, has urged its investors to vote against the proposal.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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