'Netwarriors' fight way to top in corporate PR

Article Abstract:

The Council for Biotechnology Information has launched an advertising campaign designed to convince US consumers of the safety of biotechnology food. The strategy, however, is an age-old method which was effective in the 1980s. With the advent of the Internet, the strategy is ineffective in a fast-paced communications arena. The organization's public relations people should realize that advertising, toll-free phone lines and brochures are out-of-date in cyberspace. They could learn from the tactics employed by anti-biotech activists which have resorted to the power of the Internet to make their argument without the use of paid advertising.

Research and Development in the Physical, Engineering, and Life Sciences, Biochemistry

---

Exxon Mobil feels heat on global warming pact

Article Abstract:

Exxon Mobil Corp is firm on its stand to fight the global warming regulations mandated by the 1997 Kyoto Protocol. The firm believes that the mandatory restrictions on its use of fossil fuels could result in a global economic downturn. Exxon Mobil insists that its subsequent actions will be guided by both economic and scientific analyses of global warming. This oppposition has been met by criticism by religious and environmental groups who plan a series of protests including a letter-writing campaign to its major constituents.

Petroleum and Coal Products Manufacturing, Petroleum

---

Coca-Cola shareholders want GM ingredients out of Coke

Article Abstract:

Coca-Cola Co investors are expected to ask the company's board of directors at the stockholder meeting on Apr 19, 2000, to desist from using genetically modified ingredients in its products. A proposal that will be submitted during the meeting will ask the softdrink maker to begin labeling and identifying the products that may contain such ingredients, Coke management, which calls the proposal a departure from time-honored policy, has urged its investors to vote against the proposal.

Soft Drink Manufacturing, Bottled Soft Drinks, Soft drinks

Similar abstracts:

• Abstracts: Cashing in or contracting out. Recruiters in a red-hot market
• Abstracts: A transactional analysis approach to the categorisation of corporate marketing behaviour. Computer-aided marketing planning: the experience of early adopters
• Abstracts: Strategic and environmental management in the corporate value chain at Shaw Industries. The Global Transpark network: creating an infrastructure support system for agile manufacturing
• Abstracts: Durlacher puts its faith in research. Corporate co-operation
• Abstracts: The dollar's worrying silence. Short-changed by short sterling

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.