No logo? No way. Branding in the non-profit sector
Article Abstract:
This article examines the key branding strategies required to create a successful brand for non-profit organizations. The role of organizational values in charity brand development is analyzed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
Forecasts, trends, outlooks, Services development, Market Targeting & Approach, Forecasts and trends, Market trend/market analysis, Market strategy, Company service development, Service development, Brand image
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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The impact of nonprofit brand orientation on organizational performance
Article Abstract:
The relationship between brand orientation and organizational performance of nonprofit organizations is discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
Management dynamics, Methods, Management, Company business management, Business performance management
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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Direct marketing in non-profit services: investigating the case of the arts industry
Article Abstract:
Direct marketing in the arts is analyzed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Performing Arts, Spectator Sports, and Related Industries, Direct mail advertising services, Arts, Direct selling establishments, Direct Sales Organizations, Arts & Humanities, Case studies, Art industry, Art industries and trade, Political/non-profit organization software, Art gallery and museum management software
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
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Subjects list: United Kingdom, Analysis, Marketing, Company marketing practices, Nonprofit organizations, Brand equity
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