On-target delivery: Federal Express scores big with 'Via FedEx.' (customer-targeted magazine) (Cover Story)

Article Abstract:

Federal Express Corp's 'Via FedEx' magazine, targeted at secretaries and other office professionals, is well-received by readers because it responds to their information needs. It covers personal and professional development topics, such as how to improve body language, international business etiquette, dealing with job stress, and how Federal Express services can improve job performance. Due to 'Via FedEx's' success, editor Joan McPeak plans to increase its circulation from 350,000 to 500,000, expand its contents, and publish it monthly instead of quarterly.

Air courier services, Local trucking, without storage, Publishing industry, Management, Cover Story, Periodical publishing, Courier services, Express delivery services, FedEx Express

---

Business Marketing lessons galore

Article Abstract:

Business Marketing marks its 75th anniversary in 1992. Originally titled Class in 1916, the magazine was conceived as an advertising vehicle for another publication, the Hospital Management. After changing its name to Class & Industrial Advertising, then to Class & Industrial Marketing, then to Industrial Marketing, founder G.D. Crain Jr. finally settled on Business Marketing. The magazine remains to be the leader among business-to-business marketing publications.

History, Business Marketing (Periodical)

---

Business marketing lessons galore: rolling through the industrial age into the global age of electronics

Article Abstract:

Business Marketing marks its diamond jubilee as the leading publication on business-to-business marketing, advertising and sales. It started as a digest-sized magazine entitled, Class and served as an advertising vehicle for Hospital Management. Its title was changed to Industrial Marketing in 1935 and Business Marketing in 1983. The subjects which the publication cover include the different sectors of the US economy such as high technology and service industries.

Marketing

Similar abstracts:

• Abstracts: Volcanic activity: customer-targeted magazines proliferate at big companies. Vertical teams require a new show strategy
• Abstracts: IBM's plunge into publishing: Big Blue serves up solutions in two new customer-targeted magazines. A paler shade of blue: IBM seeks outside marketing help
• Abstracts: Intel powers Pentium push with wave of magazine. NEC's U.S. unit to call own marketing shots
• Abstracts: Hyundai spending $10 million to make the 'corporate short list.' (Hyundai Electronics America) (News & Trends)
• Abstracts: Alliances dominate marketing race on the information highway. MCI, Sprint gun for AT&T's 800 market share

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.