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Amelia has been found

Article Abstract:

The methods to be applied during internet panel survey to prevent missing values and to receive maximum response are presented.

Author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Analysis, Feedback (Psychology), Panel analysis, Feedback (Communication)

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Civil metaphor

Article Abstract:

The need for marketers to adopt market research strategies, from the study of American Civil War (1861-1865), is discussed.

Author: DeRosia, Eric D.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Management dynamics, Management, Case studies, Company business management, United States history, Marketing executives, United States Civil War, 1861-1865, Cover story

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Subjects list: Methods, United States, Marketing research, Market research
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