'PC World,' 'Forbes' roll electronic commerce section

Article Abstract:

The PC World magazine and Forbes magazine have agreed to publish a special section on the developments in commerce, electronic banking and stocks. Called 'Electronic Commerce,' the special section will be included in PC World's Sep. 1995 edition and in Forbes' Aug. 28, 1995 issue. PC World has developed similar joint publication agreements with Child and Newsweek in an effort to provide out-of-market, targeted message delivery opportunities to its advertisers.

Periodicals, Electronic commerce, E-commerce, PC World (Periodical), Magazine advertising, Forbes (Periodical)

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OUT OF THE BOOK: BUSINESS PRESS MOVES MARKETERS BEYOND PRINT PAGES

Article Abstract:

Business publications are increasingly extending their brands into television and othe media. Farm Journal magazine, for example, has extended into television through its acquisition of a syndicated news show, "AgDay." Such extensions give publications a more balanced revenue stream and give marketers complementary means of targeting customers.

Marketing procedures, Services introduction, Media Planning/Goals, Motion picture and tape distribution, Motion Picture and Video Distribution, Television Program Syndication, Television broadcasting industry, Mass media industry, Television syndication, Farm Journal Corp.

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TELEPHONY

Article Abstract:

Intertec Publishing Corp.'s Telephony magazine has weekly industry news, features and technology sections and aims to be the top information provider for the telephony service industry. The magazine has many supplements, such as Upstart for local exchange carriers.

Comment:

General overview of Intertec Publishing Corp.'s Telephony magazine

Strategy & planning, Product information, Company Planning/Goals, Intertec Publishing Corp.

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