Pictorial stimuli in conjoint analysis - to support product styling decisions
Commercial conjoint studies should use of realistic pictorial representations of products in addition to verbal stimuli to effectively gauge consumer preferences and interest. The need for pictorial stimuli is particularly more important when product styling is considered a relevant product attribute, since verbal descriptions cannot fully portray styling details. Of all the methodologies available, computer-aided design and computer graphics were found to be the most effective in creating pictorial representations.
Publication Name: Journal of the Market Research Society
Performing to a higher standard
The third annual plenary meeting of the International Organization for Standardization 14000 series of Environmental Management Systems was held in Jun. 1995 in Norway. The ISO 14000 series was developed based on the auditable management systems approach. Its five documents which reached the draft international standard stage guide organizations in improving the environmental aspects of their business.
Publication Name: CA Magazine
ISO 14004 EMS standard registration decisions among Canadian organizations
The article studies reasons for adopting or not adopting the International Standards Organization environmental management standard.
Publication Name: Agribusiness
- Abstracts: Internationalization of services: the service exporting decision. Positioning your service to target key buying influences: the case of referring physicians and hospitals
- Abstracts: Auditors' reputation: an analysis of press coverage in New Zealand. The chartered accountant in New Zealand: from professional qualifications to franchised brand
- Abstracts: Earnings management of firms subjected to product price controls. Exchange rate exposure among European firms: evidence from France, Germany and the UK
- Abstracts: Capturing the cross-national learning effect: an analysis of an industrial technology diffusion. Learning your lines as the CEO's understudy
- Abstracts: An empirical analysis of some determinants of the target shareholder premium in takeovers