Quality Exceeds Even Price in Significance, Suppliers Say
Article Abstract:
Material components and parts suppliers to the automobile industry find that quality and delivery override price in obtaining contracts. Original Equipment Manufacturers (OEMs) are attempting to develop a trust relationship with suppliers over quality. Suppliers are becoming involved with OEMs in their product/process plans. OEM's costs are higher than the Japanese because they do not employ shared tooling. The goal is to close in on the foreign competition from the Japanese.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
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Federal-Mogul Revamps Distributor Relationships
Article Abstract:
Federal Mogul Corp. plans to emphasize its new computerized inventory control/order system in its 1984 advertising and marketing efforts. The company also plans to introduce new products in its after market distribution system. The new inventory system is likely to change the company's relationship with its distributors. The company has been evolving into a marketer of automotive supplies rather than just a manufacturer.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
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Rockwell Plans New Int'l Ads
Article Abstract:
Rockwell Industries will begin a new trade campaign in Western Europe. The campaign will begin in the first quarter of 1984 and will be aimed at heavy-duty axle customers. The campaign will support a joint venture with IVECO trucks. Other international advertising plans for the company including its corporate advertising are discussed.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
User Contributions:
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