Abstracts » Business

The end of marketing ... as we know it

Article Abstract:

Author and marketing expert Sergio Zyman has revealed in an interview that the existing concept of marketing is obsolete and future marketing efforts by firms should focus on clearly defining the target audience, products, competitors and sales propositions. Once these are defined, communication strategies must be formulate to enable firms to effectively reach their audiences. Zyman noted that in marketing a technology, companies must fully understand what they are offering to customers.

Corporations, Social procedures

---

Samsung uses youth tactics to gain market presence

Article Abstract:

Samsung Opto-Electronics America Inc has launched a number of school- and youth-related promotions to boost the awareness level of its product among youth. These include its 'Books About Me' contest, where elementary students are asked to write their autobiography and document it with personal photographs. Samsung's Prometheus Award for Creativity in Design' contest, on the other hand, has students submit entries for a new 35mm camera design.

Semiconductor and Related Device Manufacturing, Public affairs, Optoelectronic Devices, Samsung Opto-Electronics America Inc.

---

Kodak excutives make case for higher valuation

Article Abstract:

Eastman Kodak Co executives provided a different picture of the growing importance of digital imaging than had been revealed in the past. The company's CEO and chairman Dan Carp claimed that many of Eastman Kodak's future earning projections were based on peak economic performance and that it would likely grow at 5 to 7% per year, after the current economic downturn subsides. As an example of the renewed vitality within the company, Carp noted that most of its top management team have joined the company since 1996. Carp described Kodak as a company in transition, migrating between a consumables, silver-halide base to a larger digital services-based company.

Photographic and Photocopying Equipment Manufacturing, Strategy & planning, Photographic Equip & Supplies, Eastman Kodak Co.

Some parts © 2012 Advameg, Inc.