Seattle Times goes A.M
Article Abstract:
The Seattle Times has switched from being an afternoon newspaper for 104 years to being a mornig newspaper. Its new time has positioned it against Seattle Post-Intelligencer which has the same time cycle. The Seattle Times' objective in transfering to a new time was to position itself for a comprehensive marketing and growth phase. The switch has angered some of its readers but communications from the newspaper have strengthened reader loyalty which exceeded the newspaper's expectations.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Pront page No. 1 or No. 2?
Article Abstract:
The Pittsburgh Post-Gazette is using the non-traditional cover for all of its early edition papers in light of a year-long test. The newspaper found that the non-traditional magazine-type cover which offered lots of graphics combined with brief descriptions was patronized more than traditional version by amounts varying from 1% to 3% of the 60,000 to 80,000 Saturday newspapers sold.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1997
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