Should a firm with a reputation for outstanding service quality offer a service guarantee?
Article Abstract:
A study looking at the effects of service guarantees for companies with outstanding and good service records. Companies with outstanding service were helped marginally by the guarantee while companies with good service benefited much more from the guarantee.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Advances in the internal marketing concept: definition, synthesis and extension
Article Abstract:
This article addresses the topic of internal marketing, outlining it's origin, current uses, and possible future uses for such concepts.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Marketing services to ethnic consumers in culturally diverse markets: issues and implications
Article Abstract:
Information surrounding marketing procedures for ethnic consumers in ethnically diverse countries.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The role of culture and purchase motivation in service encounter evaluations. Internationalization strategies for services
- Abstracts: Picking winners from the infotech services sector. Computer services. Through a glass darkly
- Abstracts: The use of quality expectations to segment a service market. The determinants of perceived service quality and its relationship with satisfaction
- Abstracts: The multidimensional nature of service facilities: viewpoints and recommendations
- Abstracts: Insider trading and pay-performance sensitivity: an empirical analysis. Value relevance of mandated comprehensive income disclosures