Consumer-Tech: The Key to Software Marketing

Article Abstract:

Changes in software marketing are being reflected in advertising. A consumer orientation is being seen both in the ads and where the ads are being placed. One interpretation of consumer oriented software advertising is referred to as consumer-tech. Consumer-tech combines elements of consumer creative strategy, with the informative and problem solving direction of business and industrial advertising. The end users and buyers of microcomputer software are lacking in technical knowledge. Mainframe computer software advertising will continue its technical approach, since its end users have expertise in purchasing and possess product knowledge.

Planning, Software, Information services, Consumer education

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The Road to Marketing Decision Support

Article Abstract:

Marketers have been slow in turning to computers to aid in decision making. A marketing decision support system (DSS) is a recognized aid to the marketer. The problem is in obtaining the proper DSS package. Many consultants offer approaches in designing the right package for one's respective organization. The truly right package recognizes the decision support philosphy to be developed and the correct hardware and software for the individual need. A successful marketing DSS must be capable of: capturing sales data; collecting market data; and analyzing data for conversion to application.

Decision-making, Decision making, Computers, Laws, regulations and rules, Digital computers

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