TECHNOLOGY INFLUENCES TOP TRENDS FOR 1999

Article Abstract:

According to many industry executives desktop computers and other technology factors will be among the leading business trends for 1999. Electronic commerce maturation, integrated communications, and increased use of the World Wide Web for marketing are among three of the top ten trends. Greater trade show accountability, data base mining and integration, and a greater emphasis on direct marketing are some of the other areas of change that can be expected from technology.

Author: FREEMAN, LAURIE
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Analog & Hybrid Computers, Forecasts, trends, outlooks, Usage, Microcomputers, Technology application

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FIORINA BRINGS MARKETING, SALES SAVVY TO HP'S TOP POST

Article Abstract:

This article discusses the strategy behind Hewlett-Packard's hiring of Carleton Fiorina to be the company's new CEO. Ms. Fiorina is renowned for her sales and marketing skills -- a quality invaluable for HP, as it moves ahead with a $100 million e-services push.

Author: FREEMAN, LAURIE
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Computers & Auxiliary Equip, Company Planning/Goals, Executive changes & profiles, Company Personnel, Statistical Data Included, Officials and employees, Computer industry, Appointments, resignations and dismissals, Hewlett-Packard Co., HWP, Fiorina, Carly

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MILLIPORE FINDS INTERNET GOOD MATCH FOR CATALOGS: WEB TECHNOLOGY DRIVES OPERATIONS

Article Abstract:

Millipore uses the internet as a method of direct marketing to its customers.

Author: FREEMAN, LAURIE
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Marketing procedures, Telegraph & other communications, Video Retailing Service, All Other Information Services, New Electronic Marketing, Online services, Internet services, Home shopping, Millipore Corp., MIL

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Subjects list: United States, Marketing
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