The impact of customer-to-customer interactions in a high personal contact service setting
Article Abstract:
A study to find out the importance of customer-to-customer interaction in improving customer loyalty as well business development is conducted.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
Interpersonal relations
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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Regaining a seat at the table: marketing management and the e-service opportunity
Article Abstract:
A case study on customer service and marketing management during e-commerce practices is presented.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
Europe, Management dynamics, Management, Electronic commerce, E-commerce, Customer service, Company business management, Support services, Case study
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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Online service failure, consumer attributions and expectations
Article Abstract:
The customers' perceptions of services failures during online shopping are analyzed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
United Kingdom, Marketing procedures, Services information, Services, Perception, Perception (Psychology), Customer relations, New product failure, Online businesses
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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Subjects list: Methods, Analysis, Marketing management, Consumer behavior, Consumer behaviour
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