Visual search performance with complete and incomplete visual lobe areas
A controlled overlap random strategy produce faster search times with equal or better detection rates than a systematic strategy with controlled overlap or a completely random strategy. A research study examines the influence of variations in the shape of the visual lobe area on search performance by means of simulation. Three search strategies are used to find the relation between lobe shape and search strategy. Findings show that controlled overlap random strategies can cope better with various degrees of memory, unknown lobe shapes and fixation distances less than optimum levels.
Publication Name: Ergonomics
Research or R'search
A study of accents and dialects has relevancy to marketing research. Regional speech patterns are believed to have remained prevalent in the United Kingdom. Language is continually evolving. The English spoken by market researchers is different from the English employed by respondents. Some respondents speak dialects that contain multiple negation, which would impact rating scales with simple negation. Accent can influence an audience's reception of the speaker.
Publication Name: Journal of the Market Research Society
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