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Today's buzzword: differentiation

Article Abstract:

It can be difficult for employee benefits brokers to differentiate themselves from competitors, who are probably offering the same basic products. However, there are services aside from the basic products that a broker can offer that will help them stand out.

Author: Schultz, Roger S.
Publisher: Society of Financial Service Professionals
Publication Name: Journal of Financial Service Professionals
Subject: Business
ISSN: 1537-1816
Year: 2003
Marketing procedures, Financial Services, Finance and Insurance, Financial services industry, Company marketing practices, Brokers

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Holistic marketing support

Article Abstract:

The author discusses the use of holistic marketing support in the insurance industry as a means of enhancing customer satisfaction and meeting legal compliance requirements.

Author: Lynch, J. Timothy
Publisher: Society of Financial Service Professionals
Publication Name: Journal of Financial Service Professionals
Subject: Business
ISSN: 1537-1816
Year: 2001
Methods, Management, Customer service

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Work-site marketing: where is the future?

Article Abstract:

The author discusses the potential for the marketing of insurance and other financial services as part of employee benefits.

Author: Schultz, Roger S.
Publisher: Society of Financial Service Professionals
Publication Name: Journal of Financial Service Professionals
Subject: Business
ISSN: 1537-1816
Year: 2001

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Subjects list: Marketing, Employee benefits, United States, Insurance industry
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