UK: HOW TO MERCHANDISE MEAT-FREE PRODUCTS
Article Abstract:
Many supermarkets face the dilemma of how to merchandise meat-free products. Many feel that this product should be positioned alongside conventional meats while others take the stance that it should have its own stand-alone section. Somerfield, a UK supermarket, block-merchandises the meat-free sector as much as it possibly can although limited space can interfere with this. The group also promotes a new Quorn product, a meat alternative derived from mushrooms, every two weeks. The group believe with its promotions of meat-free products it has helped it to increase its like-for-like sales. The sales of chilled meat-free products at Summerfield have risen by 4% between January and December 1999, while its frozen meat-free products have increased by 108% in the same period. However, Mr John Cady, marketing controller for meat-free products brand Khero, believe the mentioned products should be put alongside conventional meats where upon it may encourage meat eaters to try an alternative. However, it appears for the time being that supermarkets will remain divided on the merchandising of meat-free products.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: ASDA TO LAUNCH OWN-LABEL ORGANIC PRODUCE
Article Abstract:
Asda is launch its own-label organic products in all stores by the end of February. It will not compete with non-organic lines in terms of price. A further 170 of Asda's 232 stores will get 25 additional lines. The core range will consist of milk, eggs, butter and produce. A logo has yet to be designed but point of sale promotions will support the range.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: SURVEY PUTS MORRISONS FIRST FOR PRICES
Article Abstract:
A survey from Verdict Research has put Morrisons ahead of Asda, Tesco, Safeway and Sainsbury's for prices. Safeway was the most expensive, with a shopping trolley of 54 products costing an extra GB[pound] 6.53. The results indicated that the Morrisons share price has recently suffered unfairly, falling to GB[pound] 1.245 in November 1999, and prompting chairman Ken Morris to buy 500,000 shares.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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