Beauty catches up with the beast

Article Abstract:

Benefiting from the trend for more men to do their own shopping, sales of men's toiletries in the UK are expected to expand to GB 557mn in 1998 and GB 652mn by 2002, according to a report from Mintel. The fastest growth is in body sprays, skincare, haircare and shower gels, although aftershave and cologne still account for 48% of the market. Manufacturers are expected to launch a wide range of new products to take advantage of this growth.

Comment:

UK: Sales of men's toiletries are expected to expand to GBP557 mil in 1998 & GBP652 mil by 2002 according to Mintel

Forecasts, trends, outlooks, Sales & consumption, Toilet Preparation Manufacturing, Men's Toiletries, Article

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UK: MATTHEW CLARK TO LAUNCH ENCORE SPRITZER

Article Abstract:

Matthew Clark has announced that it may launch its Encore cider spritzer brand in Spring 2000, after piloting it in the take-home drinks market. The Encore spritzer, which is a 3.5% ABV blend of cider and sparkling water, is another attempt by a company to try to broaden the appeal of cider outside the main target group. According to Matthew Clark's senior brand manager, Jo Field, Encore offers young women a refreshing 'adult' drink, and is ideal for occasions such as light lunches.

Strategy & planning, Beverages, Beverage Manufacturing, FOOD AND KINDRED PRODUCTS, Cider, All Other Food Manufacturing, Planning, Brief Article, Beverage industry, Matthew Clark

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