UK: ST IVEL'S MARKETING CAMPAIGN ON SHAPE
Article Abstract:
St Ivel is investing GB[pound] 10mn on TV advertising and a sponsorship arrangement to increase popularity of the low-fat Shape brand. Low fat desserts, luxurious low-fat and virtually fat free yoghurts are three new groups of the brand. The advert on Shape Triple will appear on TV in April 2000.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: ADVERTISING CAMPAIGN FOR HORLICKS
Article Abstract:
SmithKline Beecham's new advert is trying to persuade consumers how drinking Horlicks can help them to sleep better. The national promotion has cost GB[pound] 1.4mn.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: NEW SKI YOGHURT VARIETIES LAUNCHED
Article Abstract:
Ski is targeting two different types of consumer with its new yoghurt varieties. Ski Thick & Creamy has 25 to 55 year olds in mind. It comes in two variations,'Oh So' (the popular fruit flavours) and 'Exotically', containing exotic fruits. For the younger end of the market, who do not like bits of fruit in yoghurt, Ski has launched Ski Smooth.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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