Service quality and blood donors - a marketing perspective

Article Abstract:

Research into attitudes to blood donation revealed significant unfamiliarity with uses of donated blood; the donation itself; and the need for blood and common blood groups in particular. The National Blood Service currently collects approximately 2.4 million pints of blood in England from only 6% of the population eligible to donate. The Service is targeting 18-30 year olds in its latest recruitment drive.

Blood and Organ Banks, Health and allied services, not elsewhere classified, Blood Banks & Collection Centers, Blood collection and preservation, Recruiting, Blood donors, Blood donation, Blood banks

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Marketing education without borders: Exploiting the new information technologies

Article Abstract:

Recent management education literature has criticised the provision and delivery of educational offerings, with educators being accused of failing to address the international dimensions. The formation of a consortium of Irish and American universities to address such criticisms through the use of new information technologies is discussed.

Usage, Information technology, Education

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