Abstracts » Business

Watermark: flying high

Article Abstract:

Watermark is a company quoted on the UK Alternative Investment market (Aim) that supplies promotional goods such as in-flight kits for airlines. The company also runs promotional events for its clients and can offer an integrated package. Watermark has seen strong sales growth in the five years to 1996 though exceptionals led to a small loss for 1995. Virgin represents two fifths of Watermark's sales. The company's profit is forecast at some 500,000 pounds sterling for 1996.

Other Services Related to Advertising, Business services, not elsewhere classified, Promotional Gift Services, Promotional products

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Market promotions

Article Abstract:

Watermark offers promotional services and its client base includes Kodak, Land Rover and Cable and Wireless. The company's merchandise division supplies 25 airlines with products such as blankets and comfort kits. There are three main business areas, sales promotion, events management and merchandising. Watermark should benefit from events linked to the millennium. The company's profit is forecast at 1.2 million pounds sterling by Durlacher.

Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services

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Watermark

Article Abstract:

Watermark should benefit from a deal with BAA, though the company faces stiff competition in the photography and media market.

Marketing

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