Why Most Sales Training Doesn't Work...and What You Can Do About It

Article Abstract:

Sales veterans usually feel that sales training programs have no long term effects. The training programs require the first-line manager to assume the role of coach. The first-line manager is responsible for the success of the sales team. The sales manager should be given more time to accompany his salesmen on sales calls and provide follow-up advice. The sales team's effectiveness is also affected by environmental, administrative and motivational factors. Organizations should assist and support their sales managers in their training efforts.

Author: Snader, J.R.
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
Training, Selling, Sales personnel, Salespeople

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Stocking all videogame cartridges boosts retailers' sales

Article Abstract:

Store owners who sell video game cartridges are finding, due to the intense competition, that they have to be creative in their marketing. Some techniques which seem to help sales are selling a wide variety of them, have in-store demonstrations, advertise widely and have a local distributor who can replenish your stock quickly.

Publisher: North American Publishing Company
Publication Name: Merchandising
Subject: Business
ISSN: 0362-3920
Year: 1981
Marketing, Video games, Electronic toys

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Brazil's sales down 22% in 1999

Article Abstract:

Sales by SINDAN, Brazil's animal health product manufacturers' association, were down by 22.3% in 1999.

Publisher: PJB Publications
Publication Name: Animal Pharm
Subject: Business
ISSN: 0262-2238
Year: 2000
Brazil, Animal health

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