A customer's loyalty for $200
Article Abstract:
Companies that work to produce a long-term sense of loyalty among their customers have a much better chance of achieving ultimate, sustained success than companies that attempt to to manipulate their clients with gimmicks. Assuring repeat purchases should remain the primary goal of companies wishing to achieve long-term success, and all efforts should be made to ensure the development of loyalty and trust among a company's customers. Establishing trust with a client eventually results in decreased business expenses, and using personal contacts to ensure ongoing business relations with valued customers remains the most effective method of achieving long-term profitability. Companies should do everything in their power to engender a sense of trust among their clients, confident that such efforts will ultimately result in better business returns.
Publication Name: MC Technology Marketing Intelligence
Subject: Computers and office automation industries
ISSN: 8750-1848
Year: 1997
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Brother can you spare some time? Tech takes to philanthropy
Article Abstract:
Some social analysts suggest that successful companies in the computer and high-tech industries have failed to act as charitably as they could in terms of donating products and monetary resources to local communities and organizations. Microsoft, HP and IBM are among the top five charitable contributors among all US companies, but some critics suggest that many of these donations are written off a full market value or are self-serving. Social analysts suggest that strategic philanthropy is a better method of corporate donation than pooled funds, allowing the companies to better gauge and understand the impact that their contributions make. Companies can often benefit their communities more by leveraging their core competencies and offering solutions to specific problems than by simply offering money.
Publication Name: MC Technology Marketing Intelligence
Subject: Computers and office automation industries
ISSN: 8750-1848
Year: 1997
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The Gray Lady primps for tech advertisers
Article Abstract:
The New York Times (NYT) newspaper is reshaping its layout in an effort to compete with other papers in attracting advertising revenue from high-tech companies. The NYT will begin using color photography and advertising in Sep 1997, and the company will produce a daily standalone section completely devoted to a single theme not normally covered extensively by the paper. The NYT is also developing a section that will be entirely devoted to the subject of technology, scheduled for introduction in Jan 1998. However, the newspaper still suffers from the lack of a broad national reach, something that many high-tech advertisers demand from their marketing vehicles. But NYT officials claim that the newspaper provides a wide array of advertising possibilities for small and large technology firms.
Publication Name: MC Technology Marketing Intelligence
Subject: Computers and office automation industries
ISSN: 8750-1848
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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