3-D mail campaign shows Volvo group's new dimensions

Article Abstract:

Details regarding the use of dimensional mail campaign by Volvo group to rebrand the company as a leader in the commercial transportation solutions market are presented. It is found that the mailers feature popup figures portraying various aspects of Volvo's business, to convey the message that the company no longer is about automobiles.

Motor vehicles and car bodies, Sweden, Truck and bus bodies, Truck industry, Volvo Group

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Xerox aims to respect 2004's success using theme, packaging, and prize

Article Abstract:

The details pertaining to the latest direct mail campaign by Xerox, to promote its line of digital color printing process using a combination of package, a theme and a sweepstake, are presented.

Canada, Office machines, not elsewhere classified, Office equipment and supplies industry, Office equipment industry, Xerox Canada Ltd.

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Variable faces adorn P3/NY's membership mailer

Article Abstract:

The details of the data mail campaign to target and increase the number of customers, planned by the New York based print production group the Partnership for Print Productions are discussed.

Strategy & planning, Printing & Publishing, Direct Mail Advertising, Direct Mail Advertising Svcs, New York, Targets & Markets, Commercial Printing, Direct mail advertising services, Planning, Printing industry, Company business planning, Direct-mail advertising, Target marketing, Commercial printing industry

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