A busy summer for British DMA
Article Abstract:
The British Direct Marketing Assn will have a busy summer in 2000, with activities ranging from a new image campaign, a drive to put more confidence on Internet shopping, and the entry of two new major marketing agencies into its ranks. The image campaign called Changing Opinions is intended to make British consumers more aware of direct marketing and the benefits they can derive from it. The association has also published 3 million flyers lauding direct marketing that were inserted in a selected list of IPC women's weekly titles.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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DMA lays off 7% of staff
Article Abstract:
The Direct Marketing Assn (DMA) terminated 14 employees, representing 7% of its total workforce, due to a drop in the number of persons attending its seminars and conferences. The most affected was the spring net.marketing conference which saw a big decline in attendance even if the event would be held in the late Sept 2001. The layoffs were done at DMA's offices in New York and Washington but did not specify which positions were eliminated. The trade group said no new layoffs would be conducted.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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TrustUK wants to boost consumer confidence in e-commerce
Article Abstract:
British trade groups Alliance for E-Business and the Consumers' Assn have started the TrustUK initiative to boost online sales in the country. TrustUK aims to make the Great Britain the center of electronic commerce in Europe by accrediting codes of practice for online trading. Codes of practice focus on truth in advertising, use of good English, transparency, contractual information, secure payment provisions, protection of children and of privacy.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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