Lender closes branches to focus on phone, Web
Article Abstract:
Mortgage lender Rock Financial Corp of Bingham Farms, MA, has announced that it will close 12 of its remaining 15 branches, a few months after launching an online site at www.rockloans.com in Jan 1999. The company will move into a new 110,000-sq-ft corporate headquarters that house a 50,000-sq-ft, 400-seat Web/call center. Rock Financial, has boosted its telephone training and invested in sophisticated technology before making the shift to an online- and telephone based operation.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Behavioral data guides customers through PC buying process
Article Abstract:
Direct channel computer marketer Micron Electronics Inc of Nampa, ID, has launched a new system that allows customers to learn from each other's behavioral data. The new system integrates several call centers and e- commerce software tools from Net Perception of Minneapolis, MN. Net Perceptions Inc's Recommendation Engine creates a knowledge base of consumer-buying patterns which is available for use by customers navigating Micron's Web site.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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