Acxiom/DMI debuts Business SmartBase
Article Abstract:
Acxiom/Direct Media recently launched Business SmartBase, a cooperative membership business database, and a new tool to its Solvitur database marketing product line called Engage. Debuting in the firm's 23rd Annual Business Mailer's Co-op Conference and High-Tech Marketing Symposium in New York, Business SmartBase will be built after consumer co-op databases used by catalogers and publishers. The database will provide members with ways to generate high-performing names at low costs relative to individual list rental. Meanwhile, the database marketing tool Engage enables mailers to examine a prospecting database at their desktop to produce list counts with selections and segmentations.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Pricewaterhouse, Acxiom join forces
Article Abstract:
Little rock, AR-based Acxiom Corp and the Global Risk Management Services Div of PricewaterhouseCoopers have entered into a partnership to help financial institutions meet the tight deadline for complying with the mandatory privacy regulations in the Gram-Leach-Billey Act. The deal calls for the Pricewaterhouse division to conduct an asessment of an institution's consumer privacy compliance needs. Both Pricewaterhouse and Acxiom then would work on implementation.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
USAData.com Acxiom in list-acess pact
Article Abstract:
New York, NY-based USAData.com has entered in a five-year alliance with Little Rock, AR-based Acxiom Corp that will allow USAData.com to develop Internet applications giving marketing professionals access to the Axciom Data Network. Acxiom's InfoBase contains data on more than 12 million businesses, 90 million households and 150 million individuals.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: More tools to boost mail response. Faster, easier order forms. Prove the pitch with a tell-all brochure
- Abstracts: Company debuts free Internet access service that's ad-driven. Putting E-Xmas 2.0 into perspective
- Abstracts: Housing benefits. Green house effects. NAO queries role of best practice bodies
- Abstracts: Outdoor Life, Away.com launch adventure contest. Privacy groups seek probe of e-marketers' practices. FTC files TSR charges against travel company
- Abstracts: BuySellBid.com targets local communities. Streaming ads a gateway to the future