Company debuts free Internet access service that's ad-driven
Article Abstract:
NetZero Inc., a Web start-up company based in Westlake Village, CA, has recently rolled out a free advertising-driven Internet access service. The program will grant subscribers free Internet access in return for viewing a continual flow of 30-second ads delivered in a small window, which is about the size of a banner ad. NetZero, which is reportedly the fourth company to try the ad-driven Net access, has entered into a strategic partnership with Internet backbone AGIS, with which it is leasing dial-up service for 15% less than traditional costs. Juno Online Services of New York, meanwhile, contends that NetZero's model will not work, citing that it is mathematically flawed. Juno claims that NetZero has to sell more ads than Yahoo and Excite combined to cover costs of the entire service.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Effective e-mail lists can jumpstart sales
Article Abstract:
The key to a successful online marketing managements starts with formulating an effective e-mail list. E-mail is different from conventional direct mail wherein marketing materials can be sent by the millions to prospective buyers. Sending unsolicited E-mail is counterproductive. Spam should not be sent and e-mail should be sent only to those who want it. Online retailers should develop their marketing prospects by asking visitors to the Web sites to register. Those who register have signified their intention to join and e-mail sent to them cannot be considered as spam.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Putting E-Xmas 2.0 into perspective
Article Abstract:
Branding, counting and loyalty and repeat business are the issues that must be considered that should be considered in electronic commerce. An estimated 20 million Americans did their Christmas shopping online in 1999. The increase in the volume of online commerce presented new challenges for customer service and real-time communication. Online credit card fraud was also 10 times higher than at traditional retail outlets.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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