DMers switch to broadcast faxing
Article Abstract:
Broadcast or Internet faxing is now a feasible complement or alternative to telemarketing, e-mail and direct mail, say its proponents. The technology has matured to a point that it can compete with other business-to-business direct marketing channels on speed and ability to customize. Broadcast faxing, in addition, has the advantage of having the ability to get through busy signals by routing calls over the Internet and sending faxes to e-mail addresses.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Abacus Extranet speeds targeting
Article Abstract:
Abacus Direct has launched its Abacus Extranet, a private network of Abacus Alliance cooperative database members that uses electronic data transfer for the daily collection of transactional records. The records are run through analytical models and shipped out to members' service bureaus the following day. Around 350 Alliance members are currently participating in Extranet with more than 100 million transmitting data daily.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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