Acxiom to buy rival May & Speh

Article Abstract:

Acxiom Corp. of Conway, AR, has forged a deal to acquire May & Speh Inc. of Downers Grove, IL, in a stock exchange valued at between $600 million and $700 million. The merger will result in a new database marketing services company that will fuse Acxiom's proprietary data products, data integration and delivery with May & Speh's data mining, modeling and other data management services. The combined entity is expected to be a leading provider of database marketing to the retail, insurance, utility and financial services industries. Both companies' board of directors have approved the agreement. However, the deal is still subject to regulatory and shareholder approval.

Acxiom Corp., May & Speh Inc.

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Candito wins back CMP file

Article Abstract:

Database Marketing Concepts (DMC) of Bohemia, NY, secures the CMP Media Inc. mailing lists and databases on June 3, 1998. The highly sought-after files, which had been under the management of Boca Raton, FL-based Worldata, will be taken over effective July 1, 1998. Manhasset, NY-based CMP, which has a total listing of over 2.1 million names, publishes eight high-tech controlled-circulation publications and paid-circulation magazine Windows Magazine. Peter Candito, who was the former CMP in-house manager before founding DMC, states that he intends to add as many as 10 people to manage the CMP mailing lists and databases.

Asset sales & divestitures, Periodical Publishers, Business & Professnl Periodicals, Periodical publishing, Professional journals, Worldata Inc., CMP Media L.L.C., Database Marketing Concepts

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Lessons learned from Acxiom-DMI merger

Article Abstract:

Direct Media Inc. (DMI) and Acxiom Corp. have learned that it is not easy to integrate two different corporate cultures. The two merged in 1996 in a $25-mil deal that combined two of industry's biggest list firms. According to the combined firms' CEO Steve Brighton, they had to implement drastic measures to make the merger work for both of the companies. However, despite of the odds experienced, DMI and Acxiom were able to integrate successfully and grow into a stronger list company with 600 employees.

Direct Mailing Services, Mailing services

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