Address validation update released

Article Abstract:

Group 1 Software launched CODE-1 Plus International 1.5, the latest version of the company's international address validation solution. The product uses postal address files derived directly from postal administrations worldwide to validate, correct and format customer addresses for more than 220 countries. The new version has enhanced client-server capabilities, making it easier to integrate into both batch and online CRM systems.

Group 1 Software

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Effort gives Shell some premium results

Article Abstract:

The direct mail campaign that was started last year by Shell Oil Products U.S. for launching its premium-grade gasoline Shell V-Power has been a great success. The campaign's main attraction was the free coupons mailed to almost 10 million Shell customers. Besides, direct mailing, the $30 million integrated marketing program included television, radio, print and Internet advertising.

Crude Petroleum and Natural Gas Extraction, Crude petroleum and natural gas, Crude Petroleum & Natural Gas, Petroleum refining, Petroleum industry, Shell Oil Products Co.

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Database fuels new holiday strategy for Hammacher Schlemmer

Article Abstract:

Hammacher Schlemmer Inc. has designed a new customer-marketing database by which the company is able to cut $250,000 on its annual circulation related expenses. The details of the new contract strategy and database management by the company are presented.

General services, Sporting and athletic goods, not elsewhere classified, Company systems management, Information management, Sporting goods industry, Hammacher Schlemmer Inc.

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