April fool's search jokes find believers
Article Abstract:
Online newsletter for the directory business, YPCommando.com, sent email to Internet publishers and marketers about Yahoo's unsolicited offer to acquire AT&T Yellow Pages for $21.2 billion. This email joke sent on April 1 awoke curiosity and led many to believe.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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What is Internet Yellow Pages' role in local search?
Article Abstract:
The cost effectiveness of Internet Yellow Pages (IYP) when compared to traditional Yellow Pages and the advantages of localizing the content using search engine, are presented. The advantages of IYPs like target search, precision are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Web watch: Search engines still fail when disclosing paid results
Article Abstract:
Major search engines don't differentiate between paid and unpaid search disclosures. Consumers Reports' Web Watch Division's research results on fifteen search engines are detailed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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