Biolase adds inhouse telemarketers
Article Abstract:
San Clemente, CA-based Biolase Technology Inc has increased its sales force and created a new inhouse telemarketing team. The new salespeople will market the company's dental technology, while the telemarketing staff will recruit dentists for seminars about the technology. Biolase has also named Larry Lennon to be its director of marketing. Lennon was formerly with Medical Date International's market and technology information division and has a long experience in marketing healthcare products.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Training your copywriting staff properly
Article Abstract:
An experienced copywriter could share a powerful catalyst to growth and learning. Companies should train their copywriting staff with industry-specific copywriting, strategy, offer development and even the format.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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DM employers seek broader skills
Article Abstract:
Emerging trends in the employee selection by direct marketing companies are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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