Build loyalty through back-end system
Article Abstract:
Internet retailers should not be content with doing well at the front-end part of the retail business. Particular attention should be channeled to the back-end infrastructure, that part of the business that involves shipping the ordered product to the consumer. As many Internet companies found out during the 1999 holiday season, Web customers have high expectations regarding their online purchases and online retailers would do well to actively build customer loyalty at this end of the business.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Branding vital to dot-com user loyalty
Article Abstract:
Online services companies need to attain a level of relationship with their clients that can come solely through an integrated branding campaign. The number of dot-com companies vying for consumer attention, along with the competition being poised by the search engines themselves, creates a strong need for the services of direct marketers and data managers. The online services firms should realize that while conventional advertising generate recognition, it does not build loyalty.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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The battle for customer loyalty
Article Abstract:
The phenomenal growth of online retailing has elevated loyalty marketing as the most important strategy that companies must perform in order to win new customers, retain their present clients and boost their overall share of the market. However, online retailers would be wrong in equating incentives with customer loyalty. Companies should be able to select a loyalty program that will change client behavior as well as provide opportunities for increasing revenues.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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