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Construction and materials industries

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Choosing brand signals

Article Abstract:

Uses and risks of strategies, used to develop meaningful brand signals for businesses, through improving the visual imagery in the catalog, are discussed.

Author: Jones, Glenda Shasho
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Business, Usage, Brand choice, Brand name products, Brand names

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Merchandising's role in the creative process

Article Abstract:

The crucial role played by merchandising in catalog creation and marketing is discussed.

Author: Jones, Glenda Shasho
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Commercial printing, gravure, Merchandising

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Improving Presentation in Your Catalog

Article Abstract:

Discusses how to improve photography in catalogs to be more effective.

Author: Jones, Glenda Shasho
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2003
Analysis, Evaluation

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Subjects list: United States, Management, Marketing, Company marketing practices, Company business management, Catalogs, CD-ROM catalog, Catalogues, Catalog printing
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