Choosing brand signals
Article Abstract:
Uses and risks of strategies, used to develop meaningful brand signals for businesses, through improving the visual imagery in the catalog, are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Business, Usage, Brand choice, Brand name products, Brand names
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Merchandising's role in the creative process
Article Abstract:
The crucial role played by merchandising in catalog creation and marketing is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Commercial printing, gravure, Merchandising
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Improving Presentation in Your Catalog
Article Abstract:
Discusses how to improve photography in catalogs to be more effective.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2003
Analysis, Evaluation
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2003
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Subjects list: United States, Management, Marketing, Company marketing practices, Company business management, Catalogs, CD-ROM catalog, Catalogues, Catalog printing
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