Companies sail in with 'Titanic' blitz

Article Abstract:

Sprint and MaxFactor have formed an alliance with Paramount Home Video to come up campaign tie-ins to promote the latter's "Titanic" video, which will be released on Sept. 1, 1998. The campaign tie-ins, which will run from mid-August 1998 through February 1999, will embrace all types of media advertising, including online advertising, print ads in publications and national TV spots. They will be targeted to people whose age fall under 12-17 and 18-49 age brackets. Sprint will give a free"Titanic" video to consumers who will sign up for for its long-distance service while Max Factor will use the "Titanic" video release to launch its Tina Earnshaw Fall '98 collection.

Toiletries, Toilet Preparation Manufacturing, Motion Picture and Video Distribution, Demographics, Promotion, Video Repackagers, Sprint Corp., Paramount Pictures Corp., Video distributors, Article, MaxFactor

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2-week sweeps mailing builds database

Article Abstract:

PolyGram Video's two-week CD-ROM mailing allowed the video distributor to build a database of independent video store owners. The company sent the CD-ROM and a promotional kit containing PolyGram's three latest video titles to over 10,0000 video retailers in Feb and Mar 1999. Another 20,000 CD-ROMs were sent to subscribers to the trade magazine Video Dealer. The CD-ROM featured motion picture trailers and biographies of the actors in the films 'Orgazmo,' 'Elizabeth' and 'Very Bad Things.'

Motion Picture and Video Industries, Prerecorded Video Tapes, PolyGram Video

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Bell Atlantic goes wild with sweepstakes

Article Abstract:

Bell Atlantic Corp has launched its Save Like Wild direct marketing campaign to its 22 million customer households from Maine to Virginia. The massive integrated swepstakes campaign offers different discounted service packages to specific ethnic groups, telecommuters and busy households. Target consumers will get separate direct mail inserts for each specific product or service. New York's Draft Worldwide handles the direct mail creative part of the campaign.

Bell Atlantic Corp.

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