Contextual advertising is here to stay
Article Abstract:
Advertising on Internet can be of no use if it is not linked to the web sites browsed by the consumer. In order to make the advertising effective, the advertisements and the data must be targeted and analyzed. These features are combined in contextual advertising, which is the new way to advertise on Internet.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Inserts no longer just an alternative
Article Abstract:
The potential of insert media as a direct marketing vehicle and customer prospecting tool is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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What's ahead for BTB: rules of access changing
Article Abstract:
The upcoming trends for business-to-business marketing in the year 2005 are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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