DMers entice convention-wary residents to eget out of townE
Article Abstract:
Travel and tourism personnel are using direct response media to promote tourism. They are targeting the New Yorkers who want to be away during the Republic National Convention.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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A single customer view means money in the bank
Article Abstract:
Suggestions to implement customer-centric marketing approaches in banks by successfully managing customer data base, customer profiling and targeting are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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MetLife Bank invests in women
Article Abstract:
The move by MetLife Bank to target women market segment in order to increase women consumers' interest in personal financial management is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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