Deceptive advertising: are DMers guilty?
Article Abstract:
The accusations against direct marketers for using deception in advertising are examined. The details of deceptive advertisments by video rental company Blockbuster's advertising are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Advertising, Public affairs, Advertising Activity, Prerecorded Tape, Compact Disc, and Record Stores, Record & prerecorded tape stores, Videotape Sales & Rental Stores, Ethics, Analysis, Ethical aspects, Video stores, False advertising, Blockbuster Inc., BBI
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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How much is too much e-mail?
Article Abstract:
Guidelines for short and effective e-mail marketing campaigns are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Methods, Email marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Subjects list: United States
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