E-commerce challenges JCPenney, Ames
Article Abstract:
Retail chains JC Penney and Ames Department Stores are taking different approaches to electronic commerce. JC Penney has made its Internet operations an adjunct to its mail-order business, which allows both division to share services such as database, fulfillment and marketing. On the other hand, Ames does not have the size and brand recognition that JC Penney. Moreover, its customer base is made up of lower-middle-income women. Ames decided that the best way to tackle electronic marketing was to outsource all functions that need not be handle inhouse, including fulfillment.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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DDB NY drives away with Subaru account
Article Abstract:
The Japan based automaker Subaru of America Inc. signed a contract with New York based advertising agency DDB as a part of its expansion into American market.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Mervin's picks Ambrosi for print ads, inserts
Article Abstract:
The details of the contract between Mervyn's store and Ambrosi to handle print advertising duties of Mervyn's are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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