E-commerce challenges JCPenney, Ames

Article Abstract:

Retail chains JC Penney and Ames Department Stores are taking different approaches to electronic commerce. JC Penney has made its Internet operations an adjunct to its mail-order business, which allows both division to share services such as database, fulfillment and marketing. On the other hand, Ames does not have the size and brand recognition that JC Penney. Moreover, its customer base is made up of lower-middle-income women. Ames decided that the best way to tackle electronic marketing was to outsource all functions that need not be handle inhouse, including fulfillment.

Department Store Chains, J.C. Penney Corporation Inc.

---

DDB NY drives away with Subaru account

Article Abstract:

The Japan based automaker Subaru of America Inc. signed a contract with New York based advertising agency DDB as a part of its expansion into American market.

Motor vehicles and car bodies, Japan, Automobile industry, Subaru of America Inc., DDB New York

---

Mervin's picks Ambrosi for print ads, inserts

Article Abstract:

The details of the contract between Mervyn's store and Ambrosi to handle print advertising duties of Mervyn's are discussed.

Department stores, Mervyn's L.L.C., Ambrosi and Associates Inc.

Similar abstracts:

• Abstracts: ShopNow.com leverages privacy issue into business model. Bose moves DM base inhouse. Lincoln rides with Barnes & Noble
• Abstracts: Here be monsters. This one will run and run. A fishy business
• Abstracts: Cataloger's prospecting list yields strong response. Chadwick promotes Teachers Award. Cataloger hopes new spinoff will blossom into customers
• Abstracts: Net download time to be filled by- you guessed it- advertising. The not-quite rise of WiredEmpire

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.