E-mail marketers: authentic now!

Article Abstract:

Information technology service providers will be proving new e-mail authentication technology protocol sender identification to customers' shortly. The announcement was made at Email Authentication Summit in Chicago. Complete details in this context are presented.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006

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Lyris: Hotmail, Gmail filter more permission e-mails

Article Abstract:

E-mail delivery firm Lyris Technologies has reported that email service firms Hotmail, Gmail, MSN and Google have filtered more licensed e-mail promotions in third quarter of 2005. This filtering has increased to 9.4 percent from 5.4 in last quarter.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Computer and Data Processing Services, Computer services industry, Information technology services industry, Control, Spam (Junk email), Unsolicited bulk e-mail

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DMA requires members to authenticate E-mails

Article Abstract:

Direct Marketing Association has asked its members to certify their promotional e-mail campaigns with in 3 months. Earlier DMA (Direct Marketing Association) has issued guidelines to its members regarding e-mail promotions.

Author: Clarke, Tad, Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Direct Marketing Association

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Subjects list: United States, Laws, regulations and rules, Government regulation, Marketing industry, Email marketing
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