Mailer gets word out about Steak-Out

Article Abstract:

Steak-Out Franchising Inc. used the mail to help solve a perception problem about the company, as too many people did not know what the company dealt in. It wanted to send message to customers that Steak-Out Charbroiled Delivery provided takeout and delivery of cooked meals.

Restaurants & Food Service, Food Services and Drinking Places, Management dynamics, Direct Mail Advertising Svcs, Service industry machinery, not elsewhere classified, Management, Marketing, Restaurant industry, Direct mail advertising, Company marketing practices, Company business management, Direct-mail advertising, Steak-Out Franchising Inc.

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Use analytics to view the big picture

Article Abstract:

The article touts the customer-centric view as better than the product-centric view.

Direct Marketing Services, Direct Marketing

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