Mycashmere enlists mailer support
Article Abstract:
Los Angeles, CA-based Mycashmere.com dropped 2,000 direct mail pieces to generate mail and phone orders and to promote the site. The eight-page brochures were sent in the last week of Dec 2000, to people who requested information at the Web site or thorugh an ad tthe firm ran in E-Elle.com. Mycashmere limited the campaign cost by not including postage-paid order forms. It is keepng an eye on promotions budget due to the problems experienced in the online retail industry.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Headhunter trying to rub Delta fliers the right way
Article Abstract:
Headhunter.net is marketing its online recruiting service with neck-and- shoulder massages for Delta Shuttle fliers leaving Boston Logan International Airport for New York and Washington, DC. Since Mar 5, 2001, professional massage therapists have been offering the perk to early morning and early evening passengers about to board the commuter shuttles and are expected to continue the offer until Mar 16.2001.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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