E-mail your customers judiciously
Article Abstract:
Companies ought to be aware of the differences between traditional direct mail and electronic mail (e-mail) that may not be so obvious yet hold potential disastrous pitfalls. One such pitfall may lie in the frequency with which customers are solicited. E-mail may cost virtually nothing to send and takes considerably less time to send than ordinary mail, but the cost of sending customers too many e-mail letters is their lifetime value if they request to be dropped from one's mailing list.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Kayak gets $7 million funding for search
Article Abstract:
The closure of $7 million round of venture financing by Kayak.com, a travel search engine, is presented. The plans of spending the money for marketing and product development are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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