EBay bid to boost catalogs
Article Abstract:
EBay is planning to introduce catalogs to boost its direct marketing (DM) activities. Even though online advertising is cheaper compared to DM, eBay executives feel that effectivity of online advertising is declining compared to DM.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
United States, Strategy & planning, Marketing procedures, Planning, Marketing, Company marketing practices, eBay Inc., Company business planning, Catalogs, CD-ROM catalog, Catalogues, EBAY
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Amazon opens new chapter in books-on-demand
Article Abstract:
Details of the books-on-demand service launched by Amazon.com Inc. with relation web-based publishing are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Services introduction, New Products/Services, Amazon.com Inc., Company service introduction, Service introduction, AMZN
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Computer services industry, Information technology services industry
Similar abstracts:
- Abstracts: Bear hunting and honest copy. Sold copy never goes out of style. The myth of high-falutin copy
- Abstracts: Online catalogs poised to surge in UK. TTMS fills color print-on-demand niche. DMA suspends shop-at-home program
- Abstracts: Home Bistro cooks up a new catalog . Gump's gussies up its catalog. Mace secures position with revamp
- Abstracts: USPS adds gift card to greeting card. USPS upgrades Merlin web page. USPS won't get medicare drug subsidy
- Abstracts: Offline efforts boost firm's searches. Go2 gets Yahoo mobile search results in U.S
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.