Equifax in data mining deal with UK yellow pages

Article Abstract:

Equifax forged a partnership deal with the Yellow Pages Group in the UK in June 1998 to create a corporate database specifically aiming to help US direct marketers target potential British clients. Equifax's extensive data mining will allow customers to analyze and define their business markets as well as maintain marketing databases. The company will generate profit by contacting firms on the database to sell its marketing techniques, while Yellow Pages Group will capitalize from the added value the Equifax's data will give to its service, The Business Database.

United Kingdom, Company Planning/Goals, Credit Checking Vendors, Credit bureaus, Equifax Inc., Article, UK Yellow Pages Group

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Abacus, zapdata.com partner on business lists

Article Abstract:

Abacus Direct of Broomfield, CO, has formed an alliance with zapdata.com, the Internet unit of iMarket, to provide its Business-to-Business Alliance members with a new resource for business lists. With the partnership, members are given the ability to access transactional data that are fully integrated with descriptive data, thus enhance their list selections and improve their ability to market to their prospects more precisely.

Abacus Direct

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New lead-generation system debuts

Article Abstract:

Donnelley Marketing of Omaha, NE, introduces a real-time, Web-enabled lead-generation system called ProspectZone. The debuting product is a premier database of 12 million businesses that will provide the company's business-to-business clients instant access to their prospects and the ability to dowload the information directly to their personal computers. With ProspectZone, it will easier to organize prospecting efforts.

Product introduction

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