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Construction and materials industries

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Get customers to pay a premium price

Article Abstract:

The premium price charged for any product has to justify the reason to the customer and make the customer perceive the price is right for the value it provides to him. Guidelines to the direct mailing business for premium pricing the product and marketing it are discussed.

Marketing procedures, Commodity & service prices, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Pricing Policy, Prices and rates, Marketing, Pricing, Mail-order industry, Mail order business, Company marketing practices, Company pricing policy, Product price, Retail mail order management software

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Short copy vs. long in BTB direct mail

Article Abstract:

Guidelines related to the length of a business-to-business direct mail have been discussed to help create mail that receives positive response.

Advertising, Advertising and Related Services, Industrial Advertising, Business-to-business advertising, Business to business advertising, Business letters, Commercial correspondence

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Why I don't believe in SEO copy writing

Article Abstract:

Copy writing approach for web sites, instead of Search Engine Optimizations (SEOs), is analyzed.

Methods, Web sites, Web site design

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