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Construction and materials industries

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FAO Schwarz returns as a catalog

Article Abstract:

The famous toy retailer FAO Shwarz is back in a new avatar as a cataloger. The catalog includes items like $30,000 play - house and $15,000 replica of Mercedes SL children car.

Author: Tode'. Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Marketing procedures, Usage, Marketing, Company marketing practices, FAO Schwarz

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Monochromatic makeover for gift catalog

Article Abstract:

The Bombay Company mailed a spring gift catalog to its customers as a promotional strategy. The company has also increased the circulation by 60 per cent.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Advertising, Advertising Activity, Bombay Company Inc., BBA

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Subjects list: United States, Specialty stores, Catalogs, CD-ROM catalog, Catalogues
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