Toy company makes a leap into catalogs
Article Abstract:
LeapFrog Enterprises Inc. launched its catalog to push its brand of educational electronic toys and communicate directly with consumers. The company mailed the oversized catalog in May testing its order taking and fulfillment capabilities ahead of the busy back to school season.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Services introduction, New Products/Services, Company service introduction, Service introduction, LeapFrog Enterprises Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Santa's secret to marketing success
Article Abstract:
Marketing tips to toy and manufacturing industries with relation to direct mail services are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Manufacturing industry, Manufacturing industries
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Toy industry, Company marketing practices
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